Unleash the power of consistent blogging as newborn and birth photographer Emarie Mans takes on the challenge of prioritizing her creative journey to capture the chaos while navigating the delicate balance of work and home responsibilities.
Highlights in this episode
Importance of Consistent Instagram and SEO
In today’s digital age, newborn and birth photographers should not underestimate the power of a consistent social media presence, particularly on Instagram, and a robust SEO strategy. Instagram offers a visual platform where photographers can showcase their work, engage with potential clients, and build a strong brand image. Supplementing this with a strong SEO approach ensures the business website ranks well on search engines, enhancing visibility, and attracting more organic traffic.
Effective Blogging and SEO Strategies
Blogging should not be viewed as optional or ancillary in the digital marketing strategy of newborn and birth photography businesses. Regular, engaging blog posts not only help businesses connect with their audience but also significantly boost SEO, improving the website’s ranking on search engines. Incorporating SEO strategies such as location-specific keywords and backlinks can make the blogs more discoverable and increase the likelihood of attracting potential clients.
Transitioning from Facebook Groups
While Facebook groups may have been a useful tool to gather clients initially, birth and newborn photographers need to diversify their online presence. Building a strong SEO foundation for the business’ blog can ensure visibility and adaptability even during business relocations, a scenario common with military spouses. Utilizing other platforms, such as Instagram and SEO-optimized websites, can result in a more flexible, resilient, and long-lasting online presence that isn’t confined on one platform.
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