Join Brittnie in a live coaching episode with Amy as we discuss the importance of blogging and optimizing her website for search engines. As she dives into creating blog posts tailored to her target audience, focusing on beach and branding sessions, she realizes the potential of repurposing snippets for social media.
Highlights in this episode:
Significance of Blogging for Photographers
Regularly posting on a blog is a smart strategy for photographers who want to improve their online presence. Google favors websites that consistently update with fresh content, and offering at least one blog post a month can enhance a site’s visibility. This frequent activity tells search engines that your site is active, positively impacting your search ranking.
Crafting Tailored Blog Content
Creating tailor-made blog posts can effectively attract a photographer’s target audience. For instance, a beach session specialist can write blogs that address potential client concerns like what to wear or how to deal with sand. Such posts not only highlight the photographer’s expertise but also help to ease potential customer anxieties.
Boosting Online Visibility and Engagement
Photographers can boost their online visibility and engage more efficiently with their audience by repurposing content across different platforms. A great example is taking snippets from blog posts and pairing them with relevant images to share on social media. This method not only drives traffic to the photographer’s website but also ensures consistent messaging across platforms.
Amy is a seasoned photographer who has established herself in family photography. Amy takes pride in her ability to make clients feel at ease during their session, producing natural, heartfelt images. She discovered her love for photography as a child, snapping photos alongside her father, and has turned her passion into a successful career. Those who have had the pleasure of working with Amy particularly value her relaxed approach and infectious positivity.
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