If you’re feeling overwhelmed and disorganized in your photography business, constantly struggling to gain visibility and attract new clients, then you are not alone! Maybe you’ve been relying solely on word-of-mouth referrals, but finding that it’s not enough to keep your calendar full. Or perhaps you’ve been spending hours on social media, posting beautiful images and engaging with potential clients, only to see minimal results. Whatever the case may be, it’s frustrating to see your online presence fall short and your client bookings remain stagnant. But don’t worry, there is a solution – setting up a Google Business profile can drastically improve your visibility and increase your client bookings.
In this episode, you will be able to:
The key moments in this episode are:
00:00:06 – Introduction to Capture the Chaos podcast
00:00:40 – Benefits of registering your business on Google
00:02:23 – Steps to setting up your Google Business
00:03:46 – Tips for optimizing your Google Business
00:05:00 – Importance of maintaining and updating your Google Business profile
#1 Get Discovered Easily
Registering your photography business on Google allows for easier discovery by potential clients. As users search for local photography services, Google presents them with registered businesses which visibly appear at the right side of their search page. With a detailed Google Business profile, your business benefits from increased accessibility, making it just a search away for potential customers.
#2 Increase Online Visibility
Boost your online visibility by registering your business on Google. Once registered and verified, your business profile gets prioritized in first-page Google results, improving its exposure. The more visible your business, the higher the chances are of attracting more clients and, ultimately, securing more bookings.
#3 Build Trust with Clients
Trust is integral to building a sustainable client base. Having a Google Business account not only amplifies your online presence but also acts as a trust-building tool. Satisfied clients can leave Google reviews that provide insight into their experiences with your services, which in turn, positively influences prospective clients and helps in building a credible image in the online space.
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