As a photographer, the primary product that you offer is your photographs. However, sometimes, your photos alone may not be enough to tell the whole story. This is where the importance of copywriting comes in. The words that you use to describe your work, your business, and yourself can provide a comprehensive understanding of your […]

Rachel Traxler joins the podcast to discuss her secret to booking premium photography clients. Rachel is a Wisconsin-based wedding photographer, photography business coach, and podcaster, and she is a true expert when it comes to booking premium clients. Rachel has a wealth of knowledge and experience on the topic, and she has identified the common […]

Developing your email list is one of the most effective ways to expand your business and increase your revenue over time. Email marketing is still a highly effective method of reaching out to potential customers and staying connected with existing ones. It allows you to communicate with your audience in a personalized way, building trust […]

Once you have perfected your photography skills and have a clear idea of your editing style, the most efficient way to save time in your photography business is by outsourcing your editing work to someone else. In this regard, I have invited my editor, Nicole Olson, to share some valuable tips and insights on how […]

When I first started my business I was a disorganized mess. I did not have an efficient strategy and everything took so long to accomplish. However, I’ve cracked the secret to working less and now I’m down to 15-hour work weeks or less in my photography business, and you can be too!  Today’s episode is […]